Tuesday, July 1, 2008

RFD News

According to this article, Verizon's FiOS cable network will soon be carrying RFD-TV. FiOS is in "more than 6.5 million homes in 13 states, California, Delaware, Florida, Indiana, Maryland, Massachusetts, New Jersey, New York, Pennsylvania, Rhode Island, Oregon, Texas and Virginia."

Also, you should check out the car sponsored by RFD that will be in this Friday's NASCAR race. It looks pretty sharp, and it features the names of several RFD programs. Tragically, it does not mention the Big Joe Polka Show.

12 comments:

Queenpat said...

HA!When I was married to my second husband (a race car driver) we put Rob Bartlett's picture on the HOOD! Trunk was for the lesser sponsors.

I don't have a decent picture of it anymore, but I'm sure a certain aforemntioned person still has the 1/64 model of it. :)

laree said...

No Big Joe Polka Show Sticker, whats up with that?

channelXRFR said...

RFD going to VZ should put pressure on Comcast, Cablevision, Time Warner and the others. All good news for the Iman.

queenpat's a racin bunny, that's hot! :)

Mike said...

Haha, nice job, Queenpat.

Was Imus off last Thursday and Friday? I just got back from Denver and Imustruth posted yesterday's podcast, but not one for those days.

CG said...

Holy crap, Pat...that is AWESOME! Wow. :-)

CG said...

Hi Mike,

They were on Thursday and Friday. I caught part of Friday's show, and it was really good - one of the best ones they've done in awhile. I've also been waiting patiently for the Imustruth guy to upload it, but it looks like he hasn't gotten around to it yet. Hopefully he will.

Hope Denver was excellent...it's a great city.

Al said...

Wonder how serious(sirius) Imus was today when he said that after the Sirius/XM Merger, they might be able to work something out so that he gets on XM?? After all, Mel and Farid are buddies, no?

Be funny if he replaced O & A on XM radio...

CG said...

Yeah, it makes me sad that O+A are in a tight spot right now...I really hope that they will stay on satellite after the merger. They're cool guys.

On an unrelated note, was I the only one surprised by the Rush news? The economy's bad, the future of radio is shaky...and yet?

Queenpat said...

Remember CG, T-Radio ( terrestrial) is all about what sells (unfortunately. Rush moves advertisers. Not to mention Rush's program is at times entertaining. It is, however a "barter" show, where local merchandisers can pop in their ads here and there in exchange for national ads airing that are built into the show, making the local stations money while costing the station nada. Imus' program used to be, and may still be, the opposite. Stations had to lease the program, paying a set monthly/yearly fee.

When Imus (BH or "before ho")was on WFAN, the sponsors were more high end, upper income ones, similar to Limbaugh. On WABC, Limbaugh still holds those upper end spots while Imus gets ads for Life Alert and prostate cures. I hope WABC's sales staff on crack, I mean, crack sales staff sells Imus to those same RL sponsors.

Al said...

Imus makes a decent amount of change himself!

Any guy who can have his pet animals delivered to the Veterinarian in a Limo is makin' some serious coin!


lol

CG said...

That's a good explanation of it...I wasn't aware of all that. Thanks :-)

Queenpat said...

CG, when you get back chec out the NYT mag's take on Limbaugh. Not that I agree with the guy, but this shows why Limbaugh has the listeners:

"First and foremost I’m a businessman. My first goal is to attract the largest possible audience so I can charge confiscatory ad rates. I happen to have great entertainment skills, but that enables me to sell airtime.”

The average AM radio station reserves 18 to 20 minutes each hour for advertising, devotes about 5 minutes an hour to news and spends the rest of the time on other content. Limbaugh is not only paid by the stations, but his program also owns five minutes of every hour of airtime, which it can then sell to advertisers.

Some simply run their usual ads. Others use Limbaugh as their pitchman, which costs them a premium and a long-term commitment. And lately he has created a new option. At a much higher rate he will weave a product into his monologue (To a caller who said he took two showers after voting for Clinton in Operation Chaos, Limbaugh responded: “If you had followed my advice and gotten a Rinnai tankless water heater, you wouldn’t have needed to take two showers. And I’ll tell you why. . . .”)

Limbaugh is being uncharacteristically modest when he attributes his wealth to simple salesmanship. First, you have to draw — and keep — a crowd. “Rush is just an amazing radio performer,” says Ira Glass, a star of the younger generation of public-radio personalities. “Years ago, I used to listen in the car on my way to reporting gigs, and I’d notice that I disagreed with everything he was saying, yet I not only wanted to keep listening, I actually liked him. That is some chops. You can count on two hands the number of public figures in America who can pull that trick off.”"