There's a news story extolling the recent programming successes of RFD-TV. There's Imus, there's the new Levon Helm show...and there's something described as "a rural version of Larry King Live." (To paraphrase the Colbert Report, "Great mental image...or the greatest mental image?")
Anyway, they attribute RFD's achievements to its exceptional, memorable, one-of-a-kind leader: a man named "Patrick Gottschalk."
In fact, Mr. "Gottschalk" is so influential that they want you to remember his name, and throughout the article they repeat the word "Gottschalk"...eight times.